Listed in the Top 50 things to do...

...and here is the story why these Maxim wannabes are a bunch of losers
Thank you for coming to TShirtHell.com after our mention in the July edition of FHM. We're surprised you even decided to check our site out, considering the ABSOLUTELY LAME and NONSENSICAL t-shirt that FHM featured in their "50 Things to Do This Summer" piece.

If you're wondering why we're ripping the POSERS at FHM (one of the biggest Men's magazines in the world) after they have been so kind as to mention us in their UNINSPIRED pages, well...here's the story:
April 8, 2003: An editor (who has to remain nameless) from FHM calls us and says that FHM would like to team up with us to bring the public a special edition T-shirt Hell shirt that says "I Fucked Kelly" on it. The idea is that FHM will do a "50 things to do this Summer" article and our T-shirt and website will be featured.

Considering we have already done a number of "I Fucked..." shirts (including: "I Fucked the Girl in Hanson" and "I Fucked Osama's Mama"), we were game.

April 9, 2003 (8:41 AM): We receive the following e-mail:

----- Original Message -----
From: ****@emapmetrousa.com
To: "'Hell'" <*****@tshirthell.com
Sent: Wednesday, April 09, 2003 8:41 AM
Subject: RE: T-shirt Hell

hey aaron-
I talked to the other editors, and they thought it would be cool if we could get one of the shirts made, so we could take a picture of it on somebody. They want it to say, "I Did Kelly".

Can you get one to us at the office here by next Monday?

What the fuck? " I Did Kelly"? I thought...no fucking way, who would ever wear a lame T-shirt that said "I Did Kelly"?

April 9, 2003 (4:16 PM): I respond to FHM with this e-mail:

From: T-shirt Hell
Sent: Wednesday, April 9, 2003 4:16 PM
To: *****@emapmetrousa.com
Subject: RE: T-shirt Hell

I will get the shirt to you by Monday morn.

Not sure that we like "I did Kelly" or that it's the kind of shirt we would do. So...you definitely don't want to go with "I Fucked Kelly" or "I F$#ked Kelly"?

Thanks, Aaron

April 9, 2003 (5:10 PM): FHM responds:

From: <*****@emapmetrousa.com>
Sent: Wednesday, April 09, 2003 5:10 PM
Subject: RE: T-shirt Hell

How about "I slept with Kelly"? That's what my editor wants now. He says we could show a picture of that, and it's still a decently amusing shirt. Can we still get one by Monday?

What the fuck (x2)? "I Slept With Kelly"? Now, that's REAL creative. That's REAL crazy. People are REALLY going to eat that up. We thought, the editors at FHM couldn't be this retarded...could they? Actually, they were more retarded than we thought...read on.

April 9, 2003 (10:25 PM): We reply in as nice a way as we're capable of:

From: "T-shirt Hell"
To: <******@emapmetrousa.com>
Sent: Wednesday, April 09, 2003 10:25 PM
Subject: Re: T-shirt Hell

Ok...I'm going to rant a little.

You need to go to your senior editor and first kick him in the balls (because everyone including myself, thinks that he must be insane, then remind him that FHM is supposed to have balls and be better, more over-the-edge and funnier than the other mens magazines out there.

We really want to do something with you, but "sleep", "do", "screw", "make love", "have intercourse with" and anything else other than fuck just feels like a sellout (for us and for FHM).

I talked to about 15 of my ASSociates today and no one can believe that "I slept with Kelly" was even recommended. All of them also think that "I F!#ked Kelly" is the best idea...by far. We gotta go with "f!#ked" because it works best, and is the craziest (even with the symbols in place of the letters). You could have something like "also available uncensored" listed with the pic you show on the page.

I get the feeling that you probably agree with this and I want you to know that we are officially going to begin a campaign to get you promoted to the position of executive editor at FHM, because you deserve it for knowing that "fucked" is best.

Hopefully you realize that I'm just looking out for us and for FHM, because, why settle for something substandard when you can just use the "!#" symbols and get virtually the same laugh/effect?

<important point>Also...isn't the shirt more relevant with "fucked" or "f!#ked" because the Osbournes use that word a hundred times a show?</important point>

Let me know if we can do anything to change the other editor's mind.

Thanks, Aaron

April 10, 2003 (2:50 PM): FHM responds:

From: <*****@emapmetrousa.com>
Sent: Thursday, April 10, 2003 2:50 PM
Subject: RE: T-shirt Hell

Yeah, we're pretty anti using the symbols to bleep out the word fuck. I feel like if you're going to say it, say it. Showing the symbols just emphasizes the fact that we can't say it.

So we have a new version, and I think this is still good and direct and vulgar. And I've got my editor to agree to it: "I humped Kelly".

How about that?

How about that? How about that? Ok...so now FHM wants to use the unbelievably funny and crazy "I Humped Kelly". We start to think that we're not really a T-shirt company and none of this is real and that actually we've been transported to an episode of the Twilight Zone and are dealing with an ironically idiotic Alien life force that has come to the planet earth by mistake. While here, they trick us into making a T-shirt that says "I Humped Kelly", when NO ONE ever uses the phrase "Humped", to see if humans are even dumber than they are.

April 11, 2003 (10:18 AM): We respond to FHM with suggestions for "other" T-shirt ideas.

From: "T-shirt Hell"
To: <******@emapmetrousa.com>
Sent: Friday, April 11, 2003 10:18 AM
Subject: Re: T-shirt Hell

We really want to make this work, and definitely don't think "I Humped Kelly" is a good T-shirt, no offense meant. We are the internet's most visited T-shirt site for a reason and don't want to release something that is an obvious compromise.

We've decided to throw a few suggestions your way and hopefully sanity will prevail and you will choose one of them.

1st idea: I Fingered Kelly
2nd Idea: I Dry Humped Kelly
3rd Idea: I Fucked Kelly (the original idea, which we still think would work best).

Let me know and I will design them, have them printed and in your hands by Monday so that you can actually see them in person.


April 11, 2002 (11:06 AM). FHM response:

From: <*****@emapmetrousa.com>
Sent: Friday, April 11, 2003 11:06 AM
Subject: RE: T-shirt Hell

I'll tell you what. If you're willing to give me three, let's do dry humped and fingered, but also humped. That way I'm covered with my editor, but I can show him other options and try to change his mind. sound fair?

It sounded fair, and were hoping FHM would show some real pride and some balls by choosing "I Fingered Kelly" (since they would not go with "I Fucked Kelly") or "I Dry Humped Kelly", which actually is a phrase that people use on occasion.

Well...those losers at FHM did exactly what losers would do...

April 29, 2003 (2:45 PM): FHM makes the decision:

From: <*****@emapmetrousa.com>
Sent: Tuesday, April 29, 2003 2:45 PM
Subject: RE: T-shirt Hell

Hey Aaron-
So we shot all three shirts on a dude, and the hands down winner in terms of what worked best on the page was the "I humped Kelly" shirt. So that's the one we went with. It's in the July issue, which will start reaching subscribers June 2nd or so. You guys can have it up on the site by then, right?

At that point we contemplated telling FHM to go fuck themselves because we surely didn't want to sell out by selling a moronic shirt that said "I Humped Kelly". We contemplated for hours.

After much jerking off (we mean contemplating), we decided that we would comply with FHM and let them publish the shirt in the article. We thought it would be much more fun to reveal FHM for who they truly are and share with you, our loyal fans, the entire story....and still get in the magazine ;)