The controversy is a result of the T-Shirt Hell t-shirt with the words, “I *bleeped* The Olsen Twins Before They Were Famous”.
Aaron Landau Schwarz, the founder and owner of T-Shirt Hell said, “This whole thing is completely without merit. This is as frivolous as Mary-Kate at a buffet breakfast. It's a classic case of a little guy being bullied by a big corporation, ironically one made up of two little girls. So you could say it’s a case of a little guy, being bullied by two little girls, but I would prefer you didn’t".
When asked if they’ll see the case all the way to court, T-Shirt Hell claimed that the possibility was a dream come true. "It’s not that we want to be sued on a regular basis, but an opportunity to meet Mary-Kate and Ashley is too good to be true. I can’t wait to see their outfits. I know they’ll be fabulous. And I know they’ll be wearing one of the new mary-kateandashley perfumes, but which one? Will it be mary-kateandashley one, smelling of night blooming jasmine? Or mary-kateandashley two with hints of apple and white peach?”.
"We know the twins take a pretty hard line on justice", said Aaron. "I remember in “The Case of The Cheerleading Tattletale”, when the twins were at Camp Pom-Pom, and the Pirates from Camp Spirit stole their cheer. They were pretty miffed. But this is nothing like that".
Launched in October 2001, www.tshirthell.com is the most visited t-shirt website on the Internet. The site averages over 75,000 unique visitors and over 400,000 page views daily (source Alexa.com).
Tshirthell.com is based in Las Vegas, Nevada, with a manufacturing facility located in Phoenix, Arizona.